As a result of the coronavirus (COVID 19) pandemic, global sales of frozen processed meat are set to increase by 13% 2020, (USD-2019 current prices). In developed regions such as North America and Western Europe, demand has been running at a slow pace in recent years.
By Margaux Laine, analyst, Euromonitor International
However, in the first half of 2020, the closure of foodservice and home seclusion has led consumers to move back to more practical and affordable food. During lockdown, frozen food aisles were cleared out, and while stockpiling didn’t last long, demand for frozen food products continued beyond panic buying, with at-home consumption remaining strong further into 2020.
The Pandemic Impact
Some frozen food companies have had to reshuffle their entire supply chain to fulfil the demand, whilst adopting heavy sanitary measures. For instance, Tyson Foods, global leader in the frozen meat market, has seen significant production disruption; in the US, hundreds of its employees were hit by COVID-19, forcing the company to reduce production capacity and close facilities. Meat shortage sprang up in retail and despite the measures implemented after the first COVID-19 peak to maintain employees’ safety, the entire supply chain was affected, as the workforce was unable to come to work. Tyson Foods subsequently exported part of its production to China; however, in summer 2020, one of Tyson foods facilities saw produce banned from China, as a Chinese employee c...