ICA Launches New Campaign to Support Ice Cream Vans

ICA

The Ice Cream Alliance (ICA) – the UK’s ice cream sector trade association – wants to employ the help of local authorities to provide sufficient electricity points in all suitable busy areas so that ice cream vans can plug in and trade with their engines off. The organization is launching a campaign in this sense, through which it is also requesting that sufficient consultation takes place with the industry (and other interested parties) in case anti-pollution policies lead to restrictions for ice cream vans.

The initiative was launched in response to recent media reports that the Camden Council in London was introducing a ban on ice cream van trading in 40 of its streets. Actually, this ban has been in place in some streets since 1997. Other councils were reportedly considering similar measures.

“The media uproar clouded the facts about what Camden had actually done. The Camden Council had said it was putting up signage about the ban in the 40 streets in questions – a tiny proportion of the total number of streets in the Borough. Camden is also launching a consultation process about setting up trading zones where ice creams vans can operate. We are asking that the ICA be part of that consultation process,” said ICA CEO Zelica Carr.

The campaign will support ice cream van members of the ICA by writing to their local authorities and MPs pointing out the benefits of providing sufficient electricity points – and help ice cream van trades to lobby local politicians and relevant bodies directly themselves.

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