Frozen food brand iglo has brought the Green Cuisine line of plant-based products to Germany. iglo is owned by Nomad Foods in Europe, which was behind the launch of the same line on the UK market via another of its brands called BirdsEye.
The new range consists of four ready meals and five individual products, with which iglo aims to support consumers in reducing everyday meat consumption. The newcomers are lasagna, vegetable Bolognese, creamy fusilli in cream sauce with shredded meat and chili sin carne, as well as minced meat, pulled BBQ strips, burger patties, mini-schnitzels and spicy meatballs.
“We are offering consumers an attractive range. Our goal is nothing less than to establish a completely new category in the frozen food segment. With this strategic step, the sector has the potential to make the trend towards less meat in everyday life suitable for the masses,” commented Antje Schubert, managing director of iglo Western Europe.