Innovate Foods presented their brand “Now This Is Cheesy!”, which brings together all the delights of cheese in the handy and practical guise of finger food.
The range includes a choice of four vegetarian flavours: Now This Is Cheesy! Halloumi Fries (sticks made of Cypriot halloumi cheese, wrapped in a crispy golden batter, tempura-style), Now This Is Cheesy! Cheese ‘O’s (cheese & onion rings made from creamy Monterey Jack and Cheddar cheese with chopped red onions wrapped in a crispy breaded coating), Now This Is Cheesy! Mozzarella Sticks (mozzarella cheese wrapped in a crispy coating of breadcrumbs), and Now This Is Cheesy! Mac & Cheese Bites (macaroni enveloped in a crispy breading with rice flakes). All products go straight from the freezer into the oven and are also suitable for the fryer.
“We want to offer our customers cheesy snacks that deliver the complete taste of cheese,” Tony Dumbreck, managing director of Innovate Foods Ltd said. “Anybody who enjoys cheese is going to love the «Now This Is Cheesy!» selections.”
The products are available now in Great Britain from Ocado and also in several European countries in the food retail trade. Within the next few months, Innovate Foods Ltd is planning to extend the range of this brand by adding vegan options.