Kellogg is taking its Kashi Go brand into the frozen food category with a new line of Protein Waffles. In May of last year, Kashi rebranded its Kashi GoLean line to Kashi Go, to address a shift seen in consumers’ attitudes about health and wellbeing. The Kashi Go range now includes ready-to-eat cereals, snacks, and frozen waffles.
The new waffles range will feature wild blueberry, cinnamon brown sugar, and vanilla buttermilk, each waffle containing 100% whole grains per serving, and feature protein derived from a mix of hemp seeds, cage-free eggs, soy, and whey protein.
“Our Kashi Go line is all about offering products that fuel an active lifestyle, and we saw a need to create a waffle with protein to jumpstart the day. The existing Kashi waffles are a fan favorite, and we wanted to supplement those with a new line that delivers nourishment, unparalleled taste and convenience,” Jeanne Wilson, director of marketing for Kashi said.
The waffles come in a box that contains eight pieces than can be heated in a toaster or microwave. The range is available nationwide at retailers such as Walmart, Amazon.com, Ahold, Food Lion, Giant Eagle, Hannaford, HEB, Market Basket, Shoprite, and Woodmans.