KIND Showcases New Plant-based Treats

KIND Healthy Snacks continues to expand into the plant-based, frozen treat aisle with the announcement of its latest offering, KIND FROZEN Pints – a plant-based, creamy frozen treat with 4-6g of protein per serving.

The new KIND FROZEN Pints address the USD7bn plant-based category, which is growing almost twice as fast as overall food sales (43% growth in the past two years). The increasing popularity of non-dairy frozen treats is part of the growing demand for vegan and plant-based food products of all kinds. The plant-based frozen dessert market is among the top three sub-categories contributing to this category growth, increasing at a compound annual growth rate of 14%, according to a press release.

Available at retailers nationwide, KIND’s Frozen Pints come in the following flavors: Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter, Cherry Cashew, Coffee Hazelnut, Caramel Almond Sea Salt, Strawberry, and Pistachio.

“At KIND, we’re always striving to challenge conventional wisdom and eliminate false compromises,” Daniel Lubetzky, KIND founder said. “We tried to think differently about what we would want in a frozen treat. We discovered what was missing was an offering that tasted delicious, and delivered premium, plant-based ingredients that we can feel good about putting in our body. While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritize innovation that cuts across categories and day-parts. As we look to close the taste gap in health-focused aisles and the health gap in taste-focused aisles, we will stay true to how we’ve always created new products – with an eye to elevate people’s overall experience, while adhering to our KIND Promise.”

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