The expansion of retailers’ distribution network, especially regarding formats such as supermarket and hypermarket chains is leading to an increase in the consumption of frozen food in the Middle East, according to a report by Future Market Insights (FMI).
Sales of frozen food are also on the rise because of the increase in price of fresh meat, which has become less readily available in the region. In Egypt, for example, the frozen food market is expected to grow because of changes in consumer behavior, states the report by FMI. Moreover, because fresh meat demand has increased considerably in the country, suppliers are finding it difficult to meet the needs of the consumers, who choose the frozen options available instead.
In Saudi Arabia, frozen food is expected to record a sharp growth, especially motivated by the busy lifestyles of the consumers. Therefore, producers and suppliers have increased and diversified their offers and are making sure they cover all retail formats.
Increase scarcity of fresh fish and a rise in prices of fresh food overall are the two main factors which drive the sales of frozen food in Algeria, according to the report, which covers Middle Eastern countries such as Egypt, UAE, Saudi Arabia, Algeria, Israel and Iraq.
“Frozen food market is forecasted to show strong growth in Egypt and Saudi Arabia. As vegetables can replace carbohydrates this increases the growth of Frozen Food Market in Saudi Arabia. In Saudi Arabia frozen food are more affordable than fresh food and also has low fat content in comparison to the fresh food,” the report states.