HI-CHEW has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a new frozen yogurt flavor – HI-CHEW Raspberry, which will be available at participating Menchie’s nationwide stores in the US.
According to a press release, the limited-edition offering takes inspiration from one of HI-CHEW’s newest flavors, Raspberry, which debuted earlier this year within the Berry Mix. Known for its perfect blend of tart and sweet with a vibrant pinkish hue, HI-CHEW™ Raspberry delivers on that refreshing depth of flavor in each bite. The Menchie’s team and HI-CHEW™ confectionary experts worked to perfect the fruit-forward notes and true-to-life color to create this delectable frozen treat. Inspired by the flavors of summer, this refreshing frozen yogurt will help cool down warm-weather days spent by the pool, at the park or on the beach.
This is the third collaboration between HI-CHEW and Menchie’s. The two brands first teamed up in July 2019 to create HI-CHEW Dragon Fruit Frozen Yogurt, a sweet yet tart treat inspired by the fan favorite HI-CHEW Dragon Fruit flavor. Together in 2020 they unveiled two flavors, HI-CHEW Mango and HI-CHEW Passion Fruit, which could be enjoyed on their own or swirled together to create the mouthwatering flavor of HI-CHEW Tropical Smoothie.
“We’ve really enjoyed our ongoing collaboration with the team at Menchie’s,” said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. “Our Berry Mix launch, particularly the Raspberry flavor, received an incredible consumer response. We knew this would be the flavor we’d be bringing to life in frozen treat form.”