Many Americans use frozen desserts to escape the summer heat each year, and 2023 is no exception. National Ice Cream Month is celebrated in July, and the National Frozen & Refrigerated Foods Association (NFRA) reports that the majority of American people (77%) think ice cream can be a healthy addition to a balanced diet.
In a recent survey, many Gen Z and millennial consumers claimed that consuming fruit-based ice cream makes them feel less guilty than eating chocolate frozen snacks.
There seems to be a sizable level of interest in and consumption of ice cream among the group of responders who have kids. Parents tend to eat ice cream or other frozen treats more often than childless folks.
Only 21% of Gen X parents admit to hiding ice cream from their children, compared to 43% of Gen Z parents. Compared to childless folks, parents have ice cream nine times a month on average and spend more time perusing the ice cream aisle. 75% of parents agree that a side of ice cream is necessary to complement a birthday cake when it comes to celebrations.
When it comes to ice cream-related healthier dessert options, consumers have a lot of options to choose from. Consumers of diverse tastes and tolerance levels may now find a variety of frozen dessert options that are high in protein, low in carbohydrates, plant-based, and have extra fiber.
For a variety of reasons, American adults commonly purchase items from the ice cream and novelty aisle. Most frequently, millennials want to try “better-for-you” dessert selections. On the other hand, over 50% of respondents claim that they always review the labels on ice cream and frozen novelty foods to determine which ones are healthiest for them.
All sectors of the frozen and chilled food business are represented by the nonprofit trade group known as NFRA. The National Frozen and Retail Association (NFRA) sponsors national campaigns like ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties (June/July); it also gives consumers access to recipes, food safety advice, and sweepstakes chances.
Find out more at: https://nfraweb.org/