Perdue Rolls Out Chicken Plus Range for Flexitarian Families


Perdue has unveiled the new Chicken Plus Nuggets, Tenders and Patties blended with vegetables. The new products were created to help flexitarian families who are hungry for new ways to fill the vegetable void without sacrificing flavor or nutrition.

Perdue’s latest Chicken Plus blends cauliflower, chickpeas and plant protein to create the next generation of frozen chicken nuggets, tenders, and patties, and each serving is complete with one-quarter cup (half a serving of vegetables). The product is made with 100% all-natural ingredients and no antibiotics ever white meat chicken.

“Perdue Chicken Nuggets have been a staple for families for years, but we wanted to provide an easy way to round out the meal and help parents put an end to the ‘eat your vegetables’ battle,” said Eric Christianson, chief marketing officer for Perdue. “By blending plants and vegetables with the Perdue chicken families love, not only are we helping to meet demands for millions of parents, but we are appealing to the growing number of flexitarian families who have an increased commitment to getting more plants and vegetables in their families’ diets.”

According to the press release, 74% of people are looking to increase their vegetable intake, and they are seeking out plant-based proteins in nearly every aisle of the grocery store and looking for substitutes for their regular go-to meals and snacks.

“Boosting meat with high-quality plant protein is a great way to give the consumer more choices while enhancing both sustainability and nutrition,” said Paul Shapiro, CEO of The Better Meat Co., with whom Perdue partnered to source some of the plant-based ingredients.

To attract kids, who often turn their noses at some food, Perdue’s Chicken Plus is available in the playful, favorite panko dinosaur-shaped nuggets, as well as crispy rice tenders and panko patties.

Perdue Chicken Plus comes in a 22 oz. bag with a suggested retail price of USD6.99 and will be available in foodservice and found in the freezer aisles nationwide in September 2019.