Puratos Showcases Smoobees, Substitute for Conventional Fillings

Puratos is a major US supplier of unique baking ingredients, and its introduction of Smoobees, a soft and chewy fruit boba that give a practical substitute for conventional fillings, is causing a stir in the bakery market.

Smoobees, which are made with real ingredients, are infused with flavor as they hold their form and soft texture during mixing, baking, and freezing. In addition, Smoobees are plant-based, gluten-free, shelf-stable, and devoid of artificial flavors and colors.

There are several flavors of Smoobees, such as strawberry, blueberry, lemon, coffee, and caramel. They are about the size of pomegranate seeds, therefore bakers may easily use genuine fruit in their recipes because of their small size.

“Just as Puratos was founded on disruptive innovation in the bakery category, Smoobees were developed to be a bold game changer for the inclusions market,” said Jessica Blondeel, product director Sweet Goods at Puratos. “From discussions with thousands of retailers and bakers, we know that peace of mind and differentiation are key. At the same time, consumers want a surprising and fun eating experience. With Smoobees, we bring that convenience and excitement to the whole sweet baked goods category.”

Find out more at: https://www.puratos.us/en/