Ramar Foods’ premium brand, Magnolia, has recently added frozen lumpia to its product line. Magnolia Lumpia cocktail size is now available in the frozen aisle of different Asian grocery stores.
Lumpia is a popular traditional Filipino dish typically served as a side dish or an appetizer with sweet chili sauce. The Filipino-style eggroll is commonly made out of a lumpia wrapper, a paper-like skin with savory meats and vegetables mixed in it, according to a press release.
Magnolia Lumpia cocktail size will come in two flavors of chicken and pork. With Magnolia being a strong brand for Ramar Foods’ core market, Ramar Foods hopes this launch will persuade its target market to make it the leading brand they look to for authentic, high-quality frozen Filipino products. The flavors of Magnolia Lumpia aims to give Filipino-Americans in the diaspora the feeling of comfort that gives them the taste of home.
“Our tagline for Magnolia is ‘Finding Your Way Home’, and most Filipino-Americans, like myself, have memories tied to lumpia, whether it being from family gatherings or cooking it with grandparents,” Lorna Dansalan-Collazos, marketing supervisor at Ramar Foods commented. “We decided to develop Magnolia Lumpia to solidify the idea of reminding our consumers of home.”