Why 2023 Will Be a Good Year

If there’s a lesson this past year has taught us, it’s that exiting one crisis doesn’t necessarily mean having clear skies ahead.

Just as the industry was getting back to business after the pandemic, a new conflict brought additional hurdles for the supply chain, especially in Europe. Manufacturers, distributors, retailers, and generally speaking all those involved in the frozen food industry managed the crisis well, avoiding eventual shortages that would have hurt the consumer.

As this crisis still unfolds, we are now threatened by economic uncertainty and rising inflation. The world doesn’t seem to be getting a break. While faced will all these issues, I still firmly believe that the food industry – not just frozen – will have a good 2023.

And I say this because the last three years have pushed the need to create fail-safe mechanisms at a rate never seen before. And it’s precisely these mechanisms that will ensure that no matter what happens, there’s a scenario on the shelf that tells you what your next move should be; so let’s look ahead with confidence and high expectations.

The industry we’re all involved in is moving at a high pace and innovations abound, and with the trade fair schedule returning to full strength, there are a lot of things to keep an eye on. I won’t venture to talk about next year’s trends, but I am sure that they will provide plenty of topics for our next conversations.

What are your expectations for 2023? Let me know at bogdan.angheluta@trade.media. Enjoy the holidays and have a great New Year!