Redefine Meat, the pioneer of new-meat, announced the commercial availability of its new-meat in Switzerland, taking the number of countries in which Redefine Meat products are available to a total of 13.
The company’s portfolio of premium plant-based products is now available to foodservices nationwide via Redefine Meat’s exclusive distribution partner Fredag AG, starting with the award-winning Redefine Pro Beef Flank, Redefine Pro Beef Mince and Redefine Pro Burger. From Spring 2024, Fredag’s offering will also include the Redefine Pulled Products as well as Redefine Kabab Mix.
Ideal for meat lovers, vegetarians and vegans alike, Redefine Meat’s diverse range of plant-based premium cuts, pulled meats and minced-based products achieve a level of taste, texture and mouthfeel comparable to high-quality animal meat – endorsed by many Michelin-star chefs, steakhouses, fine dining establishments and hotel chains across Europe, according to the company. The meat portfolio also inspires culinary creativity at every level of cuisine and promotes sustainable eating, whilst providing diners with the same sensory ‘meat’ experience.
Founded in 1986, Fredag’s pioneering work in the vegetarian and vegan sector began over 30 years ago with arguably the first Switzerland-wide listing of a meat alternative. Since then, Fredag has continuously refined its expertise and multiplied its product range across all channels. As the leading distributor of premium convenience specialties in Switzerland, Fredag also offers poultry and meat-based convenience products as well as seafood.
“Dietary habits are increasingly changing, and we are witnessing more hybrid consumer behaviour. Specifically, over 60 percent of the Swiss population describe themselves as flexitarians. Based on that, we are looking forward to delighting our customers with a select premium range of new-meat products as the exclusive distributor of Redefine Meat in Switzerland,” according to Fabian Eggli, head of Foodservice at Fredag AG.
Find out more at: https://www.redefinemeat.com