Spanish Market: Frozen Food Outpaces Overall FMCG Rise

With unemployment starting to show signs of falling in the wake of the financial crisis and more money in their pockets, Spanish shoppers celebrated with their biggest increase in spending on fast moving consumer goods (FMCG) for seven years in 2015. 

By David Ing.

Overall growth reached 1.8% in value, while the contribution of the frozen sector performed better still with a 2.3% year on year rise to EUR3.8bn according to Joan Riera, food sector director  at Kantar Worldpanel. Ahead of his presentation of the company’s report on the frozen sector for the Alimentaria food fair in Barcelona in late April, he spoke to Frozen Food Europe of two phenomena in particular having affected the Spanish market in 2015. One was a surge in basic fish and seafood sales, the other increased innovation in new products in general. On top of this, from the consumer point of view, there were signs of people eating more frozen foods as the economy improves and people increasingly find themselves more squeezed for time and seeking out the convenience factor. After a further fall in value for the sector in 2014, the 2015 figures provided a much needed boost, says Riera.

“It was the first time in recent years there was growth again,” with the surprise for him being that the most pronounced increase was in the non-prepared fish and seafood sector. “There is no clear explanation for this,” he commented. But while Spain has always been a big market for seafood in general, the healthy 5.3% increase in t...

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