STOUFFER’S, renowned for its comforting meals, is venturing beyond frozen foods with its new pantry offering: STOUFFER’S Supreme Shells & Cheese.
This boxed mac and cheese product marks a first for the brand. STOUFFER’S Supreme Shells & Cheese boasts a supremely creamy and cheesy taste, featuring 10% more cheese sauce than leading shelf-stable competitors. It aims to deliver a more pronounced cheese flavor. Ready in just ten minutes on the stovetop with no additional ingredients needed, this convenient meal solution addresses the common dinnertime dilemma.
The product consists of dry pasta and liquid cheese sauce, available in two flavors:
Cheddar Cheese: A bold twist on classic comfort food, featuring high-quality, creamy cheddar.
Three Cheese: A blend of Wisconsin white cheddar, gouda, and parmesan, offering an elevated taste for cheese enthusiasts.
STOUFFER’S plans to introduce more varieties in 2025 and beyond.
Megan McLaughlin, senior brand manager for STOUFFER’S, explained the motivation behind this launch. Recognizing Americans’ love for mac and cheese, STOUFFER’S saw an opportunity to expand beyond their popular frozen options. They aim to provide a more cheese-forward flavor experience compared to existing shelf-stable options. McLaughlin expressed excitement for shoppers to experience the “SUPREME difference” in their new product.
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