The Thirty Fifth Edition of the British Frozen Food Awards Begins

Since 1988, the British Frozen Food Federation’s accolades have recognised the most innovative, advanced, and great-tasting products in both the retail and catering arenas.

“The underlying objective of the awards is to showcase the quality and innovation of frozen food to consumers and chefs alike, along with commending frozen food pioneers. The quality of entries gets better every year, and our expert panels of judges will no doubt be impressed with the standard of innovation in 2023,” according to Rupert Ashby, CEO of BFFF.

Bronze, silver and gold accolades will be awarded in 11 retail and nine foodservice categories. The awards cover sweet, savoury and free-from frozen foods with bakery, side dishes and main meal components all recognised. All gold winners will be in the running to receive the top award of ‘Best Retail Product’ or ‘Best Foodservice Product’.

Aldi scooped the prestigious Retail Meat Main Product award in 2022 for its Specially Selected 4 Cheese & Onion Quarter Pounders whilst Northcoast Seafoods took home the Best Retail Fish Main Product award for their Wild Red Shrimp.

The retail awards are unique in that the winners are judged by panels of independent consumers from across the UK who mark the products blind for appearance, taste, and aroma before moving on to assess them for innovation, packaging, preparation instructions, likelihood of purchase and value for money.

The Foodservice Awards are rigorously judged by impartial members of the prestigious Craft Guild of Chefs.

Guild member Lee Tynan, food development director at Creative Foods, was a judge for the 2022 awards and said: “The awards showcase the wide range of innovation that’s taking place in the frozen food industry. The judging process is tough and uncompromising so the standard of winning foodservice products is very high.”

Winners will be revealed at the annual BFFF Gala Dinner Dance on Thursday 15 June 2023 at The Brewery, London. The awards are open to members of BFFF and can be entered online. Businesses who are not yet members can sign up before entering.