UK&Ireland: Betting on Innovation&Online Sales

Frozen Food has always been the dependable standby for a meal in a hurry. This convenience has long been its major selling point. But these days when people struggle with money and worry about the environment it also ticks those boxes. Food waste is a major issue and frozen food can help with portioning which reduces leftovers to throw away.

In the UK the government’s Waste & Resources Action Programme (Wrap) states that 24 meals per month per person are thrown away, adding up to 4.2 million tonnes of food and drink every year that could have been consumed.
In Ireland each person throws out about 80kg of food waste each year costing around EUR58 each month, according to the government’s STOP Food Waste program.

“It (frozen food) has so much to offer, if the messages can be done right and with the right products. Sustainability and being aware of the environment should be the way to go. Nutrition and health is another selling point and another message is that frozen food does not need as many additives to preserve it,” Mary Morrissey, Board Bia’s Sector Manager Frozen Food & Value Added Meat, told Frozen Food Europe (FFE).

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