German consumers are getting more and more into the healthy foods trend; the French are adapting their eating habits because of economic constraints, while the Russians are most interested in innovations and convenience.
For the second time, SIAL Paris – in partnership with TNS Sofres and XTC World Innovation – offers a fresh perspective on food innovation, in a 2014 report, which fleshes out a survey conducted in 2012, regarding consumer behavior in 9 major markets.
The two reports provide insight into attitudes towards meal consumption, perceptions about diet and heath and show that while the French are interested in healthy, balanced meals and associate food with pleasure and sociability, they are much more careful with their spending and pay more attention to prices and special offers, than in the past.
Similarly to France, the German consumers have experienced a drop in confidence regarding the quality of food products, which consequently leads to high expectations in terms of reassurance about food.
According to the reports, the Russians are the people who are the most interested in innovations regarding naturalness, organic food, vegetables, preserving the freshness/taste of products, preventive health, convenience and the absence of allergens, since more than half of those interviewed believe that their diet may pose a risk to their health.
For more information on the findings, please click here.