Hull-based William Jackson Food Group is adding another brand to the family with the launch of Boxed in Tesco on March 12.
Boxed is a range of premium frozen prepared meals containing great quality ingredients, offering a premium twist on five favorite meals. The meals are packed with natural ingredients, carefully prepared with no additives, artificial colors or flavors and each fast-frozen to lock in freshness and flavor.
Including fresh and carefully sourced ingredients, such as British chicken and sustainable fish, Boxed offers convenience without the compromise. Boxed meals are all made to serve two and include:
Tikka Marinated Chicken Jalfrezi with Naan Dumplings
Aubergine & Courgette Parmigiana
Smoked Haddock & King Prawn Fisherman’s Pie
Fully Loaded Mac & Cheese
King Prawn, Chicken & Chorizo Paella
Conscious of the environmental challenges that plastic brings, Boxed as well as making delicious meals, wanted to develop something that used the most sustainable packaging methods available. Its paper board is fit for purpose and sustainable in every way, using sustainable forestry and an environmentally sound production process, largely run by bioenergy.
Norman Soutar, Chief Executive of William Jackson Food Group, said: “We saw an exciting opportunity to introduce premium meals to the freezer aisle and developed Boxed. Freezing is a great way to naturally preserve food and Boxed gives consumers the best of both worlds – convenience plus tasty ingredients frozen at their best – and we’re delighted to be adding the brand to the family.”
William Jackson Food Group also owns brands Abel & Cole, Aunt Bessie’s, The Food Doctor, bakery Jacksons and fresh produce suppliers MyFresh.
