Private label growth continues to outpace the national brands in the United States, reaching new heights for consumer sales and retail market share, according the latest industry sales data compiled by The Nielsen Company, made available during the 34th edition of the PLMA Trade Show in Chicago, Nov 16-18.
Private label unit market share in supermarkets has reached 23.4% and dollar market share is now at 19.4%. Total private label sales in the U.S. last year surpassed $112 billion.
Store brands continue to grow in 2014. In the third quarter ending September 27, store brand sales increased +2.8% across all outlets combined – a rate of growth three times that of national brands, which were ahead +0.9%, according to Nielsen.
According to the PLMA organizers, the growth of store brands at America’s largest retail chains is attracting attention from international manufacturers, who seek to build a market for their products in the U.S. This year’s Chicago show floor presented international pavilions from Italy, France, Spain, Denmark, South Africa, Turkey, South Korea, China, Taiwan and Mauritius, as well as from Canada, Mexico, Ecuador, Peru and Argentina.
PLMA’s own World of Private Label pavilion and international exhibitors taking individual spaces extended global representation at the show to include Germany, United Kingdom, the Netherlands, Belgium, Poland, Greece, Bulgaria, Romania, Israel, Thailand, India, Australia, Colombia, Chile and Brazil, among others.