The world’s biggest private label trade show is getting even bigger, featuring more exhibitors, more products, and more retailers. It’s PLMA’s 2020 “World of Private Label” International Trade Show, to be held 26-27 May at the RAI Exhibition Centre in Amsterdam, The Netherlands.
The event comes at a time when consumer attitudes are changing rapidly about food, health and beauty and household products. Shoppers are increasingly looking for products that are fresh, promote health and wellness and are sustainable. All of these trends will be reflected on the trade show floor.
This year’s “World of Private Label” is expected to attract more than 17,000 visitors from 120 countries. Visitors include retailers representing supermarkets, hypermarkets, discounters, drugstores and department stores, as well as importers and exporters, manufacturers, consultants, sales agents and packaging and design experts. On the trade show floor they have the opportunity to visit more than 2,800 exhibiting companies. The exhibitors are manufacturers and suppliers of fast-moving consumer goods, including food, household and health and beauty products from more than 70 countries.
Featured at the trade show will be more than 60 national and regional pavilions. Some national pavilions, like those from Germany, Italy, France and Spain, have participated in the show for many years. There are also several new pavilions, including ones from Brazil, Belgium, Indonesia, Romania, Belarus and Bulgaria.
Brian Sharoff, President of PLMA, says “The growth of the trade show reflects the growing popularity of retailer brands across Europe. Today’s shoppers recognize the quality, innovation and value retailers offer with their private label products.”
The “World of Private Label” extends beyond the exhibition stands. A special attraction is PLMA’s Idea Supermarket. It displays recently introduced private label ranges from more than 60 retailers in Europe, United States, Latin America, Africa and Asia. The products showcase the latest consumer trends, such as vegan and vegetarian foods, environmentally friendly products and premium health and beauty items. Also on display will be hundreds of new and innovative food and non-food private label products, including all the winners of PLMA’s 2020 International “Salute to Excellence” Awards. The Awards give recognition to outstanding food and non-food private label products that have been introduced by supermarkets, hypermarkets, discounters, drugstores, and specialty stores in the past year. One day prior to the trade show floor opening, Monday, 25 May, visitors can learn more about private label and retailing during Executive Education Classes and at a special seminar featuring presentations by industry experts. The Executive Education Classes will be held from 08:30 – 14:00 and feature presentations on private label strategy, consumer trends, product development and innovation, best practices in advertising and promotion, manufacturer-retailer relations and e-commerce. Classes have been selected for importance to retailers and exhibitors who will be meeting during the trade show.
At the seminar program, Ali Dibadj, an award-winning financial analyst with Alliance Bernstein, will explain how private label and smaller brands are gaining market share from the A-brands. Benjamin Punchard. Global Packaging Insights Director at Mintel, will identify the four key packaging issues facing private label in the years ahead. Tom Penninckx, Client Business Partner at The Nielsen Company will report on the latest market share statistics for private label across Europe. The seminar program will be held from 14:00-16:00 on 25 May at the RAI Forum Centre. The session draws an audience of around 400 people. Admission to the seminar is complimentary to all registered visitors and exhibitors. Presentations are translated into English, French, German, Italian and Spanish.