The British Frozen Food Federation (BFFF) has hosted an exclusive ‘Meet the Buyer’ virtual event with Marks & Spencer after it made significant investments in its frozen point of sale collateral. The event in May, which was designed to help the retailer develop its frozen food range, was hosted online to ensure a safe experience for everyone involved and allow suppliers from all over the country to attend, according to a press release.
“M&S has a clear ambition to grow its range of frozen food with additional space in-store – even before the pandemic hit, it identified frozen as one of the top 10 trends of 2020. The ‘Meet the Buyer’ event gave M&S the opportunity to connect with frozen food manufacturers. We’ve had great feedback from the M&S team and found it a mutually beneficial experience, having learnt a lot about how the retailer conducts its selection process, which can support members for future events,” Richard Harrow, BFFF chief executive, said.
After the success of the first Meet the Buyer event, the BFFF is now looking to work with more retailers to help them create a broader frozen food offering.