A strong participation of more than 4,000 exhibitors from 94 countries – industry shows strong commitment to the leading global trade fair for food and beverages.
Anuga, the largest trade fair regarding the number of exhibitors and exhibition space, opens its doors in the regular mode at the fair grounds of Koelnmesse on 9 October. The result is impressive, because with over 4,000 exhibiting companies, Anuga 2021 boasts an excellent alignment after the pandemic.
Overall, the net exhibition space booked is currently two thirds of the amount booked in 2019. Whereby twelve percent of the stand area is booked by domestic exhibitors and 88 percent by foreign exhibitors. With a current exhibitor participation from 94 countries, the level of internationality of Anuga is as high as usual and will continue to set benchmarks with regards to its product diversity and innovations. The ten country participations with the highest number of exhibitors come from Belgium, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey and the USA.
In terms of visitors, Anuga will once again unite national and international top decision-makers from the trade, industry and out-of-home market from all over the world. The number of visitors will no doubt not quite match the previous event in the year 2019. The decision as to whether to visit the trade fair is being taken much more spontaneously and at shorter notice than usual. However, numerous renowned food dealers and distributors from over 50 different countries have already confirmed their attendance. Among others, ALDI Einkauf SE & Co. oHG, Eismann Tiefkühl-Heimservice GmbH, Gate Group (formerly the LSG Group), Metro AG, REWE Group Buying GmbH as well as Supermarketfoods Asia and World Finer Foods are planning to visit Anuga.
Furthermore, the significance of Anuga as the leading global trade fair for food and beverages is going to be reinforced by the participation of Julia Klöckner, Federal Minister for Food & Agriculture and Armin Laschet, Minister President of North Rhine-Westphalia at the opening of the trade fair.
The leading global trade fair for food and beverages is treading new paths for the first time with its hybrid concept for the trade fair, which foresees the physical trade on-site in Cologne being additionally enhanced by the digital format, Anuga @home. In addition to the Showrooms of the exhibiting companies, the digital counterpart to the exhibition stand, there are for instance target group-specific specialised stages such as the Trend Zone, which will provide valuable information and analyses on industry developments as well as interesting start-up pitches or panel discussions. The trade fair participants can engage in extensive networking opportunities on various specialist areas and fields of interest per audio, video or chat communication options.