German-based Brezelbäckerei Ditsch has added further products to its range of filled snacks. Two new savoury fillings – herb butter and garlic butter – have entered the range of filled pretzels. Another new filling is salted caramel, which is a very popular flavour at the moment, including in the baked goods market, according to a company statement.
Ditsch’s pretzels filled with sweet and salty butter caramel cream (81 g) appeal greatly to consumers, particularly the younger target group. This has been confirmed by a market research study commissioned by Ditsch. The filled pretzels not only offer consumers a wholesome snack, but also a multisensory taste experience through the combination of filling, topping and pretzel product.
“As well as our ever-popular pretzels filled with salted butter, consumers are now able to buy pretzel crescents that are filled the whole way through with salted butter. Our pretzel boomerangs (84 g) are an irresistible combination that makes
every bite a treat. These can also be simply defrosted or heated up briefly in the oven. Ready to eat. Thanks to their unusual shape, the butter-filled pretzel boomerangs set themselves apart from conventional pretzel products and pretzel sticks. Especially in BakeOff stations, their appearance allows them to be distinguished from other, unfilled products,” the company says.