Rita’s Italian Ice & Frozen Custard Introduces Peach Ring Italian Ice

Rita’s Italian Ice & Frozen Custard, the brand known for its Italian Ice and Frozen Custard treats, introduces Peach Ring Italian Ice and Peach Ring Gummy topping.

Available at all Rita’s Italian Ice & Frozen Custard locations for a limited time only starting July 11 and running through August 6, Peach Ring Italian Ice is featured in Rita’s Peach Ring Gelati and Frozen Drink, topped with two Gummy Peach Rings. The Peach Ring Italian Ice flavor can also be enjoyed across Rita’s menu of signature Italian Ice treats, according to a press release.

“Perfect for summer, Peach Ring is both sweet and tart, and is a nostalgic taste of childhood for millennials who grew up with flavorful, gummy peach ring candy,” said Mark Jenkins, Vice President of Marketing at Rita’s Italian Ice. “With this second new ice flavor introduced this year, Rita’s remains focused on delivering new, memorable flavors and unique, crave-worthy treats that create excitement at Rita’s shops, build buzz and drive value for Rita’s loyal guests and app users.”

Originally founded in May 1984, Philadelphia firefighter Bob Tumolo created his prized family recipe to include real fruit, named the product after his wife Rita, and Rita’s Italian Ice was born. Since then, Rita’s has staked its claim in the frozen treats industry by planting franchises across the country that offer a happy atmosphere, as well as set the standard for fresh and quality-driven Italian Ice.

Find out more at: https://www.ritasice.com