Turbulence in the Meat Industry Detrimental to Consumer Confidence

Prolonged turbulence in the meat industry caused by the COVID-19 pandemic is detrimental to consumer confidence, according to Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company.

Following the petition filed by Brazilian labor prosecutors with a local court, demanding the closure of a JBS SA pork plant due to the outbreak of novel coronavirus, Carmen Bryan talks about how this could impact consumer confidence.

“The challenges JBS are currently facing from COVID-19 are shared across the entire meat sector worldwide; meat processing plants are quickly being labelled as hotspots for the virus and, should this continue, it could deter many consumers from purchasing such products. Confusion around how the virus is spread and where it came from reinforces what we are already seeing as cautionary behavior from some consumers, and may lead them to opt for alternative meat offerings,” the analyst said. “It’s worth noting that, as of week 10 of GlobalData’s weekly COVID-19 tracker survey, published on June 3rd, 73% of Brazilian consumers are concerned about the safety of product packaging – and such concerns will also translate to production further down in the supply chain, particularly as people demand more transparency from brands and operators.”

Across different sectors, she adds, COVID-19 has highlighted the importance of adapting operations to guarantee people and product safety in the face of the crisis – something that the meat industry continues to strive to achieve.

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