Amazon launched a new private-label food and snack brand called Aplenty that will feature hundreds of products, including frozen foods, pita chips, crackers, mini cookies, condiments, and many more. They will be available online and in-store at Amazon Fresh.
Amazon’s move after a year in which consumers cooked and snacked more at home, mainly due to the lockdowns and general restrictions imposed by different countries.
As a result of the announcement, Amazon shares rose that day by 0.2%, trading at USD3,379.