The growth in the number of Brazilian and international visitors at the second edition of ANUFOOD Brazil reinforces the exhibitions’ importance for the food and beverage market in South America.
On March 9-11, more than 220 exhibiting companies showcased their products and negotiated new business with more than 9,000 qualified visitors, coming from all regions of Brazil and 31 countries, like Germany, Saudi Arabia, Argentina, Bolivia, Canada, Chile, Colombia, Ecuador, the United States, Paraguay, Peru and Uruguay, among others.
For the Managing Director of Koelnmesse Brazil, Cassiano Facchinetti, the increased international presence and large number of innovative new projects made the exhibition even more comprehensive and contributed to the success of the event. “We heavily increased the number of exhibitors compared to the first edition, and the number of visitors exceeded our expectations by far”. The schedule of simultaneous events at the exhibition, organized in partnership with important industry trade associations, included several conferences, guided tours, speaking sessions and activities for VIP buyers.
Organised by the Brazilian subsidiary of Koelnmesse, a global leader in organizing exhibitions for the food and beverage industry, ANUFOOD Brazil is inspired by Anuga, the leading food and beverage exhibition in the world. “The concept of ANUFOOD Brazil is unique and successful. It demonstrates the need for an event that exclusively focuses on food and beverages in Brazil, acting as an export platform for companies from Brazil and exploring strategic markets from around the world”, highlights Facchinetti. The exhibition provided exhibitors and visitors with an opportunity to grow and strengthen their businesses in the Brazilian market, as well as with opportunities to export and position their products around the globe.
Anne Schumacher, vice president Trade Fair Management – Food & Food Technology at Koelnmesse GmbH, also highlighted the success of the event: “The second edition of the event has not only demonstrated the potential of this promising market in South America, ANUFOOD Brazil has also proven that it is exactly the right platform to bring together the international demand with the up-and-coming Brazilian F&B industry at the highest level. With that, it offers a perfect opportunity for globally active companies to benefit from the expected accelerated growth in the region at an early stage. That is what makes ANUFOOD Brazil a trade fair that contributes to the success of our exhibitors and visitors”.
The third edition of ANUFOOD Brazil is scheduled to take place in São Paulo from 9-11 March 2021.