Anuga 2015 Abounds with Frozen Food Innovation

With record attendance figures, the biannual trade fair in Cologne showcased the world’s largest food industry innovations in a trade show. Over 160,000 visitors visited the business and information platform that is Anuga, which this year had Greece as the partner country of the event.

A taste of Anuga ‘15
Anuga 2015 presented over 7,000 exhibitors from 108 countries, in an exhibition space covering 284,000 sqm. After a record number of exhibitors, Anuga 2015 also increased its attendance figures, with 160,000 trade visitors from 192 countries present from October 10 to 14, 2015.
The 33rd Anuga fair was officially opened by Christian Schmidt, the German Minister for Food and Agriculture, and Evangelos Apostolou, the Greek Minister for Agricultural Development and Food. Greece was the partner country of Anuga 2015 and the country was successfully represented by over 200 Greek exhibitors, who presented the entire diversity and quality of Greece’s food industry. “Anuga is unparalleled as a business and information platform for the global food industry,” said Gerald Böse, President and CEO of Koelnmesse.

Best innovations in show – Taste 15
The best 61 products were showcased on the trade fair boulevard, which were convincing in terms of their ideas, innovative power and creative implementation. These included the heart-shaped doughnuts by D. Entrup-Haselbach, with a multi-fruit combination filling and the Mestemacher Organic Bread with Amaranth and Quinoa – in “Bread & Bakery”. In the “Frozen Food” category, innovative bakery products included the “Bake Your Own” sourdough (Bakery Service Holland BV): a concept to create DIY, natural and artisanal sourdough bread in just a few quick steps: defrost, slice and decorate, then bake for 18 minutes.
Another “Frozen Food” winner of the Taste 15 awards was the battered and breaded avocado slice by Salud Foodgroup Europe BV: pre-fried and frozen, available in pepper and natural flavors.
Unusual taste compositions included the San Marco Sweet Pizza (2 Sisters Food Group), yet another “Frozen Food” winner. In the “Chilled and Fresh Food” category, innovative baked products included Condeli GmbH’s closed toast with various fillings and the Henglein Pizza Bread for Pan & Grill.

Trends at Anuga
In addition to the Taste 15 event, Anuga highlighted innovation in all its aspects throughout the exhibition halls. According to surveys, in addition to vegan food, vegetarian offers are also in high demand, as were organic and fair-trade products, and “free-from” concepts. Halal products had their own platform at Anuga.

The iFood Conference
The German Institute of Food Technologies DIL hosted the third iFood Conference during September 12–13, which involved global, interdisciplinary dialogue around the world’s food megatrends and production with regard to sustainability.
Major topics included the Industry 4.0, with the smart factory at the forefront of this concept, powered by the Internet of Things and leading the way towards a new economic era with unprecedented sales opportunities, as well as the ever-increasing flexibility of mechanized production procedures.
The future of food production will be largely influenced by merging virtual opportunities with the dynamics of international markets. The potential benefits and challenges of this development were one of the main topics of this year’s iFood Conference. Socio-economic developments and their impact on consumer behavior were discussed, besides elaborate conceptual solutions for the food industry.
The next Anuga will take place October 7–11, 2017.

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