Bellisio Foods’ Authentic Asia brand has unveiled a groundbreaking line of single-serve frozen meals, bringing the diverse and authentic flavors of Asia to home kitchens across the US.
This new product range aims to provide consumers with a restaurant-quality dining experience, combining convenience with the rich, regional tastes of Asian cuisine.
The innovative line features a unique two-tray single-serve package, designed to mimic a takeout-style presentation. This revolutionary packaging allows rice and noodles to cook separately from the protein, sauce, and vegetables, ensuring optimal taste and texture for each component of the meal. The result is an authentic Asian dining experience that can be easily prepared in a microwave.
Authentic Asia’s new collection introduces seven distinct recipes inspired by the culinary traditions of Thailand, China, and Korea. Each meal invites consumers to “Taste the Adventure” of Asian cuisines:
- Thai Style Coconut Curry Chicken, inspired by Khao Soi
- Thai Basil Stir Fried Beef, reminiscent of Pad Kaprao
- Drunken Noodles, based on the popular Pad Kee Mao
- Sichuan-Inspired Chicken, a take on Gong Bao Ji Ding
- Orange Chicken, inspired by Chen Pi Ji
- Korean Inspired Beef Noodles, similar to Jajangmyeon
- Kimchi Fried Rice, based on Bokkeum-Bap
Each recipe showcases authentic ingredients and flavors, from Thai-inspired noodles and coconut curry sauce to Korean gochujang and kimchi. The meals feature a variety of proteins, including white meat chicken and seasoned beef, paired with carefully selected vegetables and sauces that capture the essence of each regional dish.
This launch represents a significant step in the frozen meal category, offering consumers an opportunity to explore a wide range of Asian cuisines with the convenience of at-home preparation. As the demand for diverse and authentic global flavors continues to grow, Authentic Asia’s new line is poised to satisfy consumers seeking both convenience and culinary adventure in their meals.
“Our new single-serve meals are crafted to bring the rich, genuine flavors of Asia directly to your table,” said Anat Julintron, CEO of Bellisio Foods, the U.S.-based subsidiary of Thai-based Charoen Pokphand Foods (CPF).
“We have focused on maintaining the integrity of traditional recipes while incorporating modern packaging innovations to enhance at-home dining. Additionally, the packaging is designed to address busy lifestyles with on-the-go meals for easy consumption.”
Find out more at: https://www.authenticasiausa.com