Ayo Foods, the line of West-African inspired cuisine, has developed a partnership with Whole Foods and is now available at nearly 50 locations throughout Texas, Arkansas, Louisiana, and Oklahoma. The line offers nutrient-dense, flavor-infused frozen meals and presents the opportunity for grocers to attract new and existing customers-including the large West-African millennial population and growing number of ethnic explorers.
With 38% of customers ordering out ethnic cuisine at least once a week, Ayo Foods provides a new option at grocers. The company’s initial line of inspired West African cuisine is tailored for the Frozen Foods section, however the company has many additional products in development.
Ayo Foods’ initial offerings that are currently available in select Whole Foods markets include Cassava Leaf Soup (Ground cassava leaves, chicken and spices slow cooked into a soup), Jollof Rice (One pot long-grain rice spiced and stewed in a tomato broth with roasted red peppers and onions), Egusi Seed Soup (Ground melon seeds, fresh peppers, onions and spinach slow cooked into a stew).
Ayo Foods can be found in the frozen-food section with a suggested retail price of USD5.99. The rich flavors come from sustainably-sourced ingredients inspired by Perteet and Fred’s family traditions.