Nigel Broadhurst, the newly elected chairman of the British Frozen Food Federation (BFFF) board, has called on every part of the frozen food industry to work “together to get our message across to every consumer.”
Speaking to over 1,000 business leaders at the Federation’s Annual Luncheon at London’s Hilton Park Lane (today, 21st November), Broadhurst highlighted the huge potential of the GBP8.3 billion UK Frozen Food industry as “innovation, investment and insight continue to drive this industry forward.”
Broadhurst, who is also managing director at Iceland, praised the ‘dynamic’ frozen food industry and its strengths saying: “Our producers are delivering some of the best innovation in food production in the market. Our supply chain has never been more efficient or controlled, and investment into our industry has never been greater.” He continued: “We need to grasp the nettle and take action, now, working together to get our message across to every consumer, restaurant owner or operator, catering establishment and foodservice provider.”
The speech follows the news that the frozen food retail sector has achieved sales of GBP6 billion (52 w/e 17th September 2017), with foodservice contributing a further GBP2.3 billion, with current growth in excess of 5%. This means that the potential for the industry to hit the GBP10 billion mark is a truly realistic target and will be the focus of the Federation’s annual conference in February.
In his speech, Broadhurst went on to say that industry members need to pro-actively involve themselves in the issues where they can make a real impact, for the betterment of their businesses and the industry as a whole. Broadhurst also paid tribute to the outgoing chairman Peter Allen who has “made a brilliant contribution to the BFFF both as chairman for the last three years and also since 2008 on various committees”.
Broadhurst was elected to the post of chairman at the BFFF’s AGM on 21st November, a position he will hold for two years.