BFFF To Launch Annual Review of Frozen Foods

The British Frozen Food Federation (BFFF) is creating an annual review of the Frozen Food Industry to release in January 2021, that will focus on the industry as a whole in the last 12 months, including the successes, innovation, challenges, and concerns. According to BFFF, The report is going to be broken down into five main chapters: Retail Industry, Foodservice Industry, Consumer Behavior, Food Waste, and Sustainability. Within the Retail and Foodservice industry chapters, the report will feature market data from Kantar and CGA, a review of how the members have been impacted by Covid-19, NPD and innovation, combined with trends for the future.

The chapter on Consumer Behavior will look at consumers’ shopping habits and perceptions on frozen food, freezer ownership and the challenges the industry is facing with the obesity crisis.

Food Waste is a very important topic at the moment, so BFFF has been working alongside WRAP to provide content for this chapter, with further contributions from BFFF members Company Shop and Fareshare highlighting the importance of repurposing food. Finally, the chapter on Sustainability will focus on packaging reduction, concerns about plastic tax and innovating for the future.

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