McDonald’s to Launch a New Line of Plant-based Burgers

Foodservice giant McDonald’s has confirmed it is set to launch a new line of plant-based burgers next year.

In a recent investor update, the company said it would test its new McPlant burger in key markets next year, as it looks to respond to growing customer demand for meat alternatives. McDonald’s will now follow rivals such as Burger King and KFC that have already launched alternative meat lines. McDonald’s previously partnered with Beyond Meat to create a plant-based burger that was tested in Canada. The trial halted in April, with no plans of continuing the test.

Ian Borden, president of McDonald’s (MCD) International said the range could be expanded to include plant-based chicken and breakfast sandwiches as well.

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