Dream Pops to Launch Globally Through Whole Foods Market

Dream Pops, a leading frozen novelty company specialized in manufacturing plant-based, low-calorie pops and bites, will officially enter the confectionery aisle in 2022 with a line of American cult classics, including shelf-stable confections and desserts.

According to a press release, the move will allow Dream Pops – already one of the largest food and beverage brands on TikTok with nearly five million likes, and which saw its top-line sales increase by 300% between 2020 and 2021 – to continue capitalizing on the indulgent and nostalgic treats category, making it a stronger rival against established confectionery heavyweights.

“An increasing number of American consumers are craving traditional sweet treats without all the junk, like artificial flavors, corn syrup, and sugar, driving a number of emerging brands to reinvent classic items, such as KitKat and Peanut Butter Cups, with a health and wellness twist. Dream Pops is thrilled to be part of this movement to help everyday shoppers eat better without sacrificing on taste,” said David Greenfeld, the CEO and co-founder of Dream Pops.