The German Frozen Food Institute – dti – has launched its new website recently, with a primary focus of facilitating a better communication for the entire frozen food industry.
“The core messages for frozen products, which describe the advantages of this form of supply in a memorable way, are put in the center of attention: In the form of the web special “TK (frozen food) is better” with attractive imagery and clear messages! Especially important for dti, with its more than 60 years of communication skills: our frozen food messages are always fact-based! Only convincing, scientifically based and reliable content is convincing today,” said dti in a press release.
The institute covers and exchanges information with many target groups: consumers, politicians and authorities, media, retailers, restaurateurs / chefs and last but not least, of course, their own members. All of these target groups are looking for information on the dti website and should receive it tailored to their needs and preferably “without any detours”, dti members added.
The new website is optimized for viewing on mobile devices and can be found here.