Eat Beyond Global Holdings Inc, an investment issuer focused on the global plant-based and alternative food sector, announced that Dicos, one of China’s leading fast-food chains, has added Just Egg to its menu at over 500 locations, according to a press release.
Dicos is one of the largest foodservice companies in China, with 2,600 stores across 32 provinces and autonomous regions serving 600 million consumers annually. Dicos’ conventional egg patty will be replaced with Just Egg’s folded egg product, which boasts clean, sustainable protein and is made entirely from plants. The folded egg product was named Best New Frozen Product at Expo West’s NEXTY Awards in 2020.
“To have a leading quick-service restaurant exchange an animal-based product for a plant-based product across several of its regular menu offerings is a first in the industry,” Patrick Morris, CEO of Eat Beyond said. “It is also exciting to see one of China’s leading restaurants embracing more sustainable, plant-based options. This is a leading indicator that tells me we are likely to see this trend continue.”
Just Egg has been available in China since 2019 via e-commerce platforms such as Alibaba-owned Tmall and JD.com, as well as in select brick-and-mortar retail and foodservice locations. The product has seen year-over-year growth of 70% in China via these channels.