Barcelona is set to welcome exhibitors from 79 countries at the upcoming Seafood Expo Global/Seafood Processing Global, and as such become the industry’s center of interest in May.
We recently spoke to Wynter Courmont, Vice President, Seafood at Diversified about the upcoming trade fair and the trends that are currently seen in the frozen fish and seafood market.
Frozen Food Europe: What are the current trends in the frozen seafood market that will be highlighted at this year’s expo?
Wynter Courmont, Vice President, Seafood at Diversified: Current trends impacting the frozen seafood market will be highlighted at this year’s Seafood Expo Global/Seafood Processing Global in the conference program and on the exhibit floor. Exhibiting companies will showcase products and technologies that address growing trends and consumer demand for sustainably sourced, convenient, ready-to-cook and healthy seafood options. On the Seafood Expo Processing side of the exhibit hall, advances in freezing technologies that improve freshness and texture and increasing attention to eco-friendly packaging solutions will be presented by companies. The conference program will feature practical case studies by leading experts that will explore the key trends in sustainable packaging, freezing technologies and how these innovations can help meet consumer demands.
What are the primary challenges currently facing the seafood market, particularly in the frozen sector?
Seafood ranks as one of the most widely traded food products globally, creating unique challenges in the global supply chain. As a result, industry collaboration is essential to building partnerships, addressing key issues and exploring innovative solutions. Technology plays a key role in overcoming these challenges, particularly for the frozen sector, with advancements in automation, digitalization and sustainable aquaculture driving improvements in efficiency and product quality. Sustainability and regulatory compliance have become top priorities for the frozen sector as well, with stricter requirements for traceability. In response, the frozen industry is developing increasingly sophisticated solutions, from innovative production techniques to enhanced logistics and distribution systems, reinforcing its competitiveness on a global scale. Within this landscape, Seafood Expo Global/Seafood Processing Global serves as a platform for businesses, experts and stakeholders to exchange knowledge, establish strategic partnerships and explore new market opportunities in the frozen sector.
How does the expo plan to address issues such as sustainability and traceability within the seafood industry?
Sustainability and traceability are central topics in this year’s conference program. Dedicated sessions will cover key developments and strategies to improve collaboration between retailers and suppliers in the adoption of data standards and traceability. Insights on technologies to help suppliers achieve regulatory compliance, data sharing and meet buyer requirements will be shared. Sessions on sustainability will address the growing pressures on marine environments amid rising global seafood demand, the impact of ocean deoxygenation and shifts in global seafood production. Exhibitors at the event will showcase innovative solutions and technologies that they have adapted to ensure efficient, sustainable and safe practices. The event also provides a platform for industry stakeholders to engage in discussions on best practices, regulatory updates and collaborative efforts to drive sustainable growth in the seafood sector.
Are there any new technologies or innovations in seafood processing that will be showcased this year?
The 31st edition of Seafood Expo Global/Seafood Processing Global will highlight a wide range of innovations in seafood processing, covering every stage from handling to distribution. Seafood Processing Global will take place alongside Seafood Expo Global, featuring cutting-edge advancements in processing equipment, refrigeration, freezing technologies and packaging materials. Companies will showcase the latest in automation, quality control systems and sustainable packaging solutions designed to reduce waste and enhance product preservation. Additionally, technologies in hygiene control, sanitation, and aquaculture supplies will be presented, reflecting the industry’s ongoing commitment to efficiency, food safety and sustainability.
How has exhibitor participation evolved compared to previous years, and what factors contribute to these changes?
Exhibitor participation remains strong, reflecting the industry’s continued need for a global platform to conduct business and network in-person. As of today, Seafood Expo Global/Seafood Processing Global has sold over 50,918 net square meters of exhibit space, with participation from leading companies in the sector across more than 79 countries. The expo continues to grow in the weeks leading up to the event. The 2025 edition will feature 63 national and regional pavilions, confirmed so far. There will be new pavilions from Brazil, Japan, Ecuador, Sri Lanka, and Spain and new participation from Egypt, Malta and Réunion. This year’s edition will bring together industry leading seafood companies such as AquaChile, Mowi, Lerøy Seafood Group ASA, Nueva Pescanova, Royal Greenland A/S, and many more, showcasing the latest innovations in seafood products—including fresh, frozen, canned, preserved, value-added, processed and packaged seafood. Year after year, the industry relies on the three-day event to meet their annual business goals in the global market. This is the place where exhibitors meet with current customers and find new ones, build new customer relationships and expand their knowledge of the industry. We continue to hear from exhibitors about the value of having a dedicated space to network, conduct business and learn about new seafood products, equipment and services in-person.
What are the organizers’ expectations for the trade fair in terms of attendance and business outcomes?
We expect a very successful event with strong attendance from industry professionals worldwide, including buyers, suppliers, and key decision-makers across retail, foodservice and processing sectors. The expo’s objective is to facilitate business opportunities, foster knowledge exchange and enable strategic partnerships that will drive growth in the seafood industry.