Exclusive: US Frozen Pastry Market Sees Steady Growth

Frozen Pastry

U.S. frozen pastry consumption amounted to 1.9m tons in 2018, according to the market research conducted by IndexBox. The total consumption volume increased at an average annual rate of +4.2% over the period from 2013 to 2018; frozen pastry consumption peaked in 2018 and is likely to see steady growth in the near future.

by Anna Sergeeva, market analyst, IndexBox, Inc.

Demand for frozen pastry items is currently increasing, as a result of changes in lifestyle, improved employment figures and higher levels of disposable income which leads to an increase of the number of retail stores and public catering facilities selling pastry. Another impetus comes from and the fact that frozen pastry products are easy to use, as well as being readily available, with an extensive product range and a long shelf-life, which altogether make them convenient for use in the fast-food sector amid the fast pace of modern urban life.

Prospect and Estimates

The revenue of the frozen pastry market in the U.S. amounted to USD6.4bn in 2018, surging by 4.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).

The market value increased at an average annual rate of +4.1% from 2013 to 2018; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when the market value increased by 5.5% against the previous year.

Frozen pastry consumption peaked in 2018 and is likely to continue its growth in the immediate term. In 2018, per capita frozen cake and pastry consumption in the U.S. was estimated at 5,867 kg per 1,000 persons. Over the analyzed period, per capita consumption ranged in the interval from 4,935 kg per 1,000 persons in 2013 to 5,867 kg per 1,000 persons in 2018. In value terms, per capita frozen cake and pastry consumption in the U.S. showed a steady growth from USD17 in 2013 to USD20 in 2018.

Grocery, pastry and confectionary shops, coffee shops and fast food restaurants, as well as hotels, service stations and other types of public catering outlets constitute the key consumers of frozen pastry. Rising employment, today’s fast-paced lifestyle and increasing disposable income figures mean that more and more consumers prefer to eat out.

This is encouraging the number of business centers equipped with a developed infrastructure and various food shops, confectioners, cafes and fast food restaurants to increase. These retail outlets provide consumers with hot baked goods. Production of these baked goods is not organized here: frozen products are acquired from the manufacturer and then baked or heated through and then sold.

You can read the entire article in our latest September-October 2019 issue of Frozen Food Europe print magazine.

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