Food Union, a global dairy production and distribution group, has prepared over 100 novel products for the upcoming summer season that feature exclusive flavors, textures, and nutritional benefits. Customers in Latvia, Lithuania, Estonia, Norway, Denmark, Romania, Belarus, and Russia will soon be able to purchase the flavor combinations and culinary complexities from Food Union’s innovative team.
“We have built research and design deep into the DNA of our company and have ambitions to test and invent new products while upholding the highest standards of taste, quality, and nutritional value,” said Normunds Staņēvičs, CEO of Food Union, Europe. “We prioritize sensory innovation and behavioral science to identify what consumers demand at a time when disruptive changes have increased the need for joy, comfort, and nutrition from trusted brands. Consumer-centered innovation will always be at the core of our product strategy and business model.”
Food Union’s innovation team is showcasing the following five key trends in 2020 products: Flavor Fusions and Culinary Complexity; Guilt-Free Gourmandise; Seasonal Signatures Pure to Nature; Delicious Disruption; and Plant-based alternatives. Most consumers have now tried plant-based products and are likely to continue incorporating them into their lifestyle due to health benefits and dietary preferences. New recipes were developed to be among the first to fulfill this growing demand.
According to Food Union, some of its key novelties for the 2020 summer season are: Ekselence Macchiato (mimics the experience of an espresso with a dash of frothy milk, available in Latvia), Ekselence Mini Pistasj & Makroner (which consists of pistachio-flavored ice cream, covered in milk chocolate and sprinkled with chunks of macarons), Gammeldags Flodeis (a bourbon vanilla ice cream with a coconut twist, dipped in white chocolate and sprinkled with almonds and coconut flakes for added crunch, available in Denmark), Lokki Ju (a blueberry & lavender ice cream that combines fruity freshness with the aroma of Lavender, available in Norway), Sarafanovo (a mango sorbet stick, available in Russia), Premier Is (an ice cream with Tutti Frutti flavor, filled with popping stardust, available in Denmark), and Premier Is VegaNice (a vegan ice cream cone with mint and chocolate ice cream, available in Denmark).
Food Union is currently the leading ice cream producer in the Baltics and Denmark, and the group holds a strong market position in Norway, Romania, Russia and Belarus. The Food Union Group’s shareholders include its founder and global head Andrey Beskhmelnitsky, the Hong Kong-based investment company Meridian Capital Limited, and one of Asia’s largest private capital firms PAG. They became Food Union shareholders in 2015 and 2018 in order to finance construction of two dairy plants in China and facilitate the company’s dynamic expansion into the Chinese market.