Former Frozen Food Manager Joins CEDA as Director

The Catering Equipment Distributors Association, which represents almost 100 of the leading catering equipment distributors in the UK, has appointed Adam Mason as its first Director General. Starting in the post on 1st September Mason will work closely with the CEDA board and office team to grow the association, and support its aim of being the catering equipment sector’s voice of authority.

Talking about his appointment Adam said, “I am delighted to take up this new post with CEDA and I look forward to adding real value to the association, the membership and the wider industry. We are looking to grow the membership, develop an outstanding package of services and reach a level of recognition within the foodservice industry that every stakeholder in commercial kitchen design and procurement insists that it uses a CEDA member company. I’m really looking forward to meeting CEDA members and partners at the CEDA/CESA Catering Equipment Technical Conference in October and the regional meetings in November.”

Mason has hands-on experience from the catering and food industries having being a duty manager in a pub restaurant and an account manager for a frozen food company. He also held senior roles with Association of British Furniture Manufacturers for 11 years, latterly as Commercial Director from 2007.