International ice cream company Froneri announces a new SKU to its Rowntree’s ice lolly range: Ocean Adventure, featuring innovative chocolate decoration technology on each fruity tropical sorbet and a creamy vanilla ice lolly. Rowntree’s Ocean Adventure ice lollies are launching in February 2022.
“The Ocean Adventure ice lollies combine deliciously smooth vanilla ice cream and fruity tropical sorbet, topped with milk chocolate décor to create fun fish and shark characters. With just 69 calories per lolly and over 10.5% fruit juice content from concentrate, the new permissible treat is an ideal choice for all the family,” according to Froneri’s press release.
Pioneers in innovative fruit-shaped ice lollies, Rowntree’s have sold over GBP31m CSV of the fruit-shaped lollies since their launch and are now worth 25% of Rowntree’s brand value. Rowntree’s is now set to take their shaped lollies to the next level with Ocean Adventure, using innovative chocolate decoration technology making every pack unique.
Rowntree’s is the first to market this new technology, with each fruity 5-pack containing both fish and shark character shapes with unique personalities” in every pack, adding more choice and variety. The unique product is set to strengthen the brands’ variety of ice-lolly offerings, which already includes Rowntree’s Fruit Pastilles, Rowntree’s Fruit Stack, Rowntree’s Watermelon, and others.