Frosta to Switch to Paper Packaging from 2020


German frozen food company Frosta announced it will start selling its products in paper bags from January, after three years in the making, reports Welt.

Frosta wants to gradually replace the annual production of 40 million plastic packages with paper bags starting from next year. The goal is for all of the company’s products including fish, meats, vegetables and vegan foods will be sold in a brown paper package. The inside of the new packs will consist of a high-density paper that is tear-resistant. According to Frosta, the packaging should be compostable.

The decision comes as the company seeks to adhere to the current trend of replacing plastic with paper in its packaging. According to the report, the company’s main competitor, Iglo, uses plastic bags or cardboard boxes for vegetables, while their ready meals use aluminum.

It should also be noted that the introduction of the new packaging is expected to add 20 additional cents to the total price of the product, as the production process for the new paper bag is more complex.

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