On account of increased demand for free-from products in Ireland, Scandinavian company Fria, producer of frozen gluten-free, milk and lactose-free bakery goods, has struck a deal with the Supervalu retail stores in the Cork region. The company has also partenered with the online platform Heaven & Health, which already delivers its products in Dublin.
“We’re very excited to be launching Fria in Ireland”, explains Fria’s export manager, Gunilla Lisspers, “and this is another testament to the growing consumer demand for our free-from products across Europe”.
Gráinne Denning, CEO for the Coeliac Society of Ireland, says: “With the prevalence of more than 1% of the Irish population having coeliac disease, we welcome new brands which add to the choices for those on a gluten free diet. Diverse product ranges such as this help coeliacs to expand and maintain their gluten free diet”.
Fria is a family owned bakery that’s been developing and manufacturing quality gluten-free and dairy-free bakery products since 1996. The company is present in Sweden, Norway, Denmark, Finland, The Netherlands, Italy, Belgium, Germany, Switzerland, United Kingdom and Ireland and has expansion plans for other European countries in the coming year.