Frozen Food Market in the UK: Innovation and NPD Continue to Drive Growth

Frozen Food Market in the UK

The frozen food market in the UK is performing well over both the retail and foodservice sectors, with each being valued at £5.8 billion and £2.3 billion respectively.

By Brian Young, chief executive of British Frozen Food Federation (BFFF).

Recent retail figures have shown the continued growth of frozen product categories that offer consumers great-tasting, convenient options. Categories such as frozen confectionery and ready meals have performed very well with both growing significantly over the last year, with value increasing by 6.4% and 2.1% year-on-year respectively.

The demand for gourmet fast food continues to grow in popularity and UK operators in the foodservice sector have been quick to adapt to this trend, with frozen pre-prepared food helping to meet the rising demand. As consumers continue to seek out great tasting, convenience foods that can be eaten quickly and on-the-go, they now also expect more luxurious fast-food options on their menus. The need for quick, great-tasting food has increased the appeal of sourcing frozen food products that can be used to create numerous gourmet dishes.

dreamstime_xxl_51109389Innovation is key

Innovation in the frozen food market continues to heighten the appeal to consumers, as more aspirational but affordable products are brought to market. The growth of the frozen food market looks set to continue into 2016 and beyond, as food manufacturers and processors continue to expand NPD with more aspirational but affordable products.

The wide array of fro...

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