German Desserts Market May Be under Pressure


Consumers in Germany increasingly aim to follow healthy lifestyles. Latest research from Mintel reveals that almost half (48%) of German consumers say they are actively reducing their consumption of or avoiding sugary foods and 44% say the same about fatty foods. While Germany continues to be Europe’s largest dessert market in retail market value, retail volume sales of these treats have stagnated with a slight downward tendency of -0.2% since 2012 to reach an estimated 0.48 million tons in 2016.  The dessert market, however, is predicted to have experienced modest 0.1% volume growth in 2016. Chilled desserts, such as mousses and puddings, are by far the largest segment, accounting for nearly three-quarters (74%) of total sales in Germany in 2015, followed by frozen desserts like frozen cakes or pastries (24%) and far ahead of ambient desserts, such as fruit compote (2%). While it seems many consumers may have been skipping dessert, yogurt could reaping the rewards. According to Mintel research, volume sales of yogurt in Germany is predicted to have grown by a strong 1.5% in 2016, with forecast 2.1% market growth through 2020 to reach 1.35 million tonnes.

“Across Europe, the retail desserts sector is facing challenging times. In Germany, the market is under pressure as many consumers are seeking to follow healthier diets. While benefiting from an association with freshness, the market for chilled desserts has seen tough times in recent years, owed to growing competition from ...

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