PLMA Is “Helping Consumers”


“Helping Consumers” is the theme for PLMA 2017 “World of Private Label” International Trade Show, to be held 16-17 May at the RAI Exhibition Center. The theme puts the spotlight on the value and variety that private label products offer today’s shoppers.

According to the organizers, this year’s trade show will be the largest ever, with nearly 2,500 exhibiting companies from more than 70 countries. It is expected that more than 13,000 buyers and visitors from more than 110 countries will attend the event. The exhibitors are manufacturers and suppliers of fast-moving consumer goods, covering both food and non-food categories. The exhibition area covers 14 exhibit halls in the RAI, divided over three complexes. The Europa Complex is devoted to food products, the Holland Complex has exhibitors displaying non-food products, Park Complex accommodates both food and non-food exhibitors.

Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make.

A special attraction is PLMA’s Idea Supermarket, where visitors can see displays of the products that won PLMA’s 2017 Salute to Excellence Awards for innovation in private label. Visitors can also see private label ranges from more than 60 retailers around the world displayed on gondolas.

PLMA offers a special pre-show seminar program covering current industry issues and trends prior to the show, at the RAI Forumzaal on Monday, 15 May.

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