At just under 170,000 locations, the German population and their guests can eat out of home. The customers spent EUR76 billion in 2016 for this. The costs of sales in the sector, whose representatives are still looking optimistically to the future, are around EUR17 billion.
By Dieter Mailander, mailander marketing
As in many sectors, the purchasing power of the population is an important parameter for the people responsible, as well as for the foodservice market, in order to configure the offers and prices geared to target groups. According to a survey in 42 European countries by the internationally active market research institute GfK, the purchasing power amounts to an average of EUR13,672 (+0.3% in comparison to the previous year). However, there are considerable differences between the countries. As measured by Europe’s average purchasing power per person, an inhabitant of the richest country (Liechtenstein) is able to spend almost five times more money. The people in Switzerland, Luxembourg and Norway (see table) live in a particularly comfortable financial position. How is the situation in Germany, the second largest European foodservice segment, measured in terms of the population? (Note: the most densely populated country in Europe is Russia. 72% of its population [144 million people without Crimea] live in the European part of the country.)
The full version of this article is available in the September-October print version of FFE