Givaudan, one of the world’s leading flavors and fragrances company, has announced it is changing the name of its Flavor and Fragrance divisions to reflect its expanded product offering to its customers. As such, the Flavor Division will become Taste & Wellbeing, highlighting its position in flavor and taste, while signaling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty, signaling the expansion into Beauty. The change aligns with its 2025 strategy: “Committed to growth, with purpose” and reflects its expanded product offering.
“Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavor and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences,” Louie D’Amico, president Taste & Wellbeing said. Maurizio Volpi, president Fragrance & Beauty added: “By reinforcing our leadership in fragrances we want to become the creative partner of choice not only in personal, fabric, hygiene and home care but also in fine fragrance and beauty overall.” The new names are aligned with the divisions’ 2025 strategic ambitions to shape the future of food, fragrances, and beauty by becoming the innovation and co-creation partner of choice to its customers.